Some music video analysis.

The first video we'll be putting up for analysis is Justice's D.A.N.C.E. We know this has already appeared earlier in the blog, but it's a pretty good example of the kind of thing we're trying to achieve. Let's watch.



That was hella good right? Anyway, the first thing you might notice about the video is the fact that it's very colourful. Indeed, it is. Also there's lots of cutting to the beat, the whole video is quite reactive to the song, which ours will be too. This video however isn't VERY related to the music, whereas in our video, with the inclusion of woman's "powers", we think it will also be nicely related.

Here's another video in a similar style to the last one. Kanye West's Good Life. Hit it.



Mm, similar right? We're pretty sure Justice's video came out first, and also, Kanye West had a go at Justice at a music video award for beating him with their Justice Vs Simian video a while back, so he COULD be trying to get himself an award by doing what they do. Right? Maybe not. Anyway, this is closer to the style we're trying to get in our video, because it's a rap song and the rappers are in it. It still maintains the cartoony style, so this video proves that the theory works.

Also, at 2:55 there's a TV! SHOCK! That's one of our ideas! The similarities are endless, by coincidence I assure you.

SO there we go, a little analysis, a little banter, a little bit o love, seeya.

Test Footage

we decided we wanted to test out if i split screen idea actually worked , so we used the wire tool in final cut , with some footage in the green room , infront of various different colours, we didnt lip sync this properly at all but overall the footage was fairly sucessful and the split screen worked well as you can see here below ,

enjoy.

GROUP 15 - Music Video animatic

Advanced preperation

We need to shoot two shots in front of a white background and in a darkend room in advance to put on ipod and tv screen, to give impression of trapping inside screen , we may also have to reset the apeture on the camera for this , more later....

shooting locations

Green screen,
white screen with white light,
bedroom,
props , corded phone, milkshake,
darkend room,
television,
ipod,
guitar,
bass,
drums,
keyboard.

lead female , big lips shots, thigh shots,

Band in suits, funky posterised colours

Colour.

This post concerns COLOUR!

DAYM HUNNY!

Here's some.
Yeah, that's the shizzle, note that people love iPods and so, people will love our video, PROOF, CASE, STAMP IT, PRINT IT, SEND IT TO MARKET.

Some 2am ideas.

The following is written by Alex Noble

It's 2am right now, but I just woke up and had some ideas for the video, thought about writing them down but I'd no doubt lose the paper, so here's the scoop, blog style.

Firstly, we'll need two guys to do the lyrics obviously, I've looked at the group a bit more and I think it's two guys, anyway that's all I can hear in the track. At the start there's a kind of, I don't know what kind of beat that is but I like it, we'll have lots of small squares, in different colours, filters you know, and each one will display something random, something small, it's not important.

Anyway, as the lyrics come in we'll have both guys taking up 4 small squares, so they'll be on th left of the right, either way, the squares can interact with each other, so for example the dude could tap the other guy on the shoulder, through the squares, this would be cool for the chorus when a guy gets his head made into a TV by the woman with the "POWERS!", he'd be running around the screen and you'd see him go between squares, bothering the people in each square. In that way they'd become like films of seperate rooms, but they'd sync up at other points, time wise of course.

I quite like the idea of having a focal point, because without one the video will lack direction, people won't know where to look, it would be cool to make a confusing artsy video but this isn't electronic music we're using here, this is something a bit more mainstream, so it's gotta have a somewhat mainstream video. Well maybe not, but the song's kinda silly and so should the video be.

ANYWAY, yes, a focal point, one square bigger than the others, we'd have smaller squares around it showing different things, I like this idea because it gives the entire video more replay value, you might notice things when you rewatch it that you didn't before. For this purpose I would want to put some interesting stuff happening in the other squares, maybe some references to other songs and TV shows and stuff, just to personalise it a bit and add some laughs. Not that it won't be funny enough already.

There's a bit in the middle of the song, apparantly it's called a "bridge", where we lose the tune and they go into pure rap mode. For this i'm thinking a camera that kinda zooms in and out with the beat, i'd call it a "pulsy" camera. Make sense? Black and white maybe, both dudes in one square, camera below them, hands doing that pointy thing.

Also, I considered how the squares would move, change sizes and positions, two options. 1. We have some crazy video effects to smoothly make them move around, resize, merge. Might be hard. 2. We change the layout with each beat except on the chorus bits where we only move the smaller squares. I like the second idea the best to be honest. Also for the first bit we could have a wall of squares, and change a few of them each beat but not all of them.

Also how about some mouths at the top all saying POWERS with a letter in front of each one spelling out POWERS. Beneath that maybe the girl zapping the guy, or something. I'm imagining some lovely modern, sometimes symetrical, well thought out and generally awesome looking editing here. I think i'm alright with the olde editing software so I don't think this will be a problem, but I don't think we should leave editing as an afterthought for this one, we need to decide most of the stuff now so we can film it according to how the editing will best complement it, if that makes sense, and you know it does.

SLEEP NEEDED, ALEX OUT. (Alex Noble that is)

The plan.

The video would start with various squares on the screen each showing a separate piece of video. One might show a guitar being played, one might show a face, a shoulder, pretty random. The whole video will be cut up into bits, but it won't be hard to follow coz we'll always have one main square to focus on and other squares that complement it.

There will be various shots of a woman being sexually suggestive, and she'll point at the other squares and things will happen in those squares, weird things. Like people's heads being changed into TVs, some guy getting stuck inside and iPod, this backs up the word "POWERS" which is very clear in the chorus.

And prepare for a big surprise at the end.

In one shot we might have a shirt saying POWERS on it, here's an example video.

R1 - MUSIC VIDEO CD TRACKS 2008/9

R1 - MUSIC VIDEO CD TRACKS 2008/9

1. You're My Flame - Sia 3:18
2. I Got Da Feelin - Sweet Tee 4:15
3. Bouncy Ball - Ladyfuzz 2:48
4. Don't Want To See You - Camera Obscura 3:17
5. Fantastic Six - Alphabeat 3:39
6. No Looking Back - Anti-Social Burn-Outs 3:09
7. Heroes - Hot Leg 2:44
8. Oh My Sweet - The New York Fund 3:39
9. Friends Are False - The Delays 4:10
10. Boston - Augustana 4:06
11. Back Against The Wall - Cage The Elephant 3:48
12. Harm's Way- Waco Brothers 2:42
13. Powers - Blackalicious 3:47

Welcome to GROUP 15